IBNA- Business & Economics book 'Strategy Pocketbook' (2005) by English writer and poet Neil Russell-Jones which guides readers through the strategic planning process
This book has been translated into Persian by Farshid Abdi. Puyesh-e Modam Publishing has released 'Strategy Pocketbook' in 106 pages.
A strategy defines which markets a business will operate in and sets out the organizational competencies that will be needed (and what actions need to be taken to develop them) to enable the business to gain and sustain its competitive edge.
'The Strategy Pocketbook' introduces strategy in clear and concise terms. It sets out the basics, explaining the language of strategists, the factors that shape and drive strategy, the key steps that will lead to the setting and development of a strategy, and the strategic tools that will be needed along the way.
Author Neil Russell-Jones MBA, chartered banker and member of the Strategic Planning Society, adopts a step-by-step approach which begins with primary analysis (of the business, its competition and markets) and then secondary analysis (of what the business is offering and what this implies). Planning is the penultimate step, followed by implementation.
Numerous analysis tools are used by strategists, including SWOT, PEST, scenario, core competency and critical success factor to name but a few. Russell-Jones, aided by clear graphics, describes the more important tools.
Russell-Jones is a writer, poet, well-published author and lyricist. He has had over 16 books published and has written several libretti. In addition, he is the author of many papers covering management topics and current affairs. He is a management consultant and has worked and travelled globally to over 40 countries working with many different organisations in many different sectors in the fields of strategy, operational efficiency, change and including M&A and integration as well as privatisations.
He holds several Non-Executive roles in charitable organisations where he uses his skills and experience to assist them in their operations and strategy. He is involved in the Credit Union movement- organizations which are not-for-profit, member owned (mutuals) which offer financial services to the disadvantaged, where he is President of one and President designate of another. He is also Acting Chair for an Academy Trust and Chair of a charity which takes mixed martial arts to deaf, blind, disabled and disadvantaged youngsters, across London.