IBNA- Persian translation of David Rock’s book ‘Your Brain at Work: Strategies for ‎Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long’ (2009) ‎will be unveiled at Tehran’s Book Garden on May 20. ‎
Persian translation of
The book has been translated into Persian by Majedeh Faiz. Atlas Paidayesh Cultural Institute which is among the Iranian publishers that purchases the copyrights of the foreign books has released 'Your Brain at Work'.
A researcher and consultant burrows deep inside the heads of one modern two-career couple to examine how each partner processes the workday—revealing how a more nuanced understanding of the brain can allow us to better organize, prioritize, recall, and sort our daily lives.
Emily and Paul are the parents of two young children, and professionals with different careers. Emily is the newly promoted vice president of marketing at a large corporation; Paul works from home or from clients' offices as an independent IT consultant.
Their days are filled with a bewildering blizzard of emails, phone calls, more emails, meetings, projects, proposals, and plans. Just staying ahead of the storm has become a seemingly insurmountable task.
‘In Your Brain at Work’, Dr. David Rock goes inside Emily and Paul's brains to see how they function as each attempts to sort, prioritize, organize, and act on the vast quantities of information they receive in one typical day.
Dr. Rock is an expert on how the brain functions in a work setting. By analyzing what is going on in their heads, he offers solutions Emily and Paul (and all of us) can use to survive and thrive in today's hyperbusy work environment—and still feel energized and accomplished at the end of the day.
In “Your Brain at Work’, Dr. Rock explores issues such as:
    Why our brains feel so taxed, and how to maximize our mental resources
    Why it's so hard to focus, and how to better manage distractions
    How to maximize the chance of finding insights to solve seemingly complex 
    How to keep your cool in any situation, so that you can make the best
    decisions possible
    How to collaborate more effectively with others
    Why providing feedback is so difficult, and how to make it easier
    How to be more effective at changing other people's behavior
    and much more.
Story Code : 321837
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