Released in Persian
Postmodernism and Consumer Society
12 Jun 2012 13:54
The author of “Postmodernism and Consumptive Society” believes that capitalism has gradually transformed many aspects of human life to goods.
IBNA: “Postmodernism and Consumptive Society” contains articles by Fredric Jameson and others who tend to survey the current role human being play in the consumer culture and how they can survive in this market.
Fredric Jameson believes that in latter capitalism, each cultural product become another object for exchange in the market. The market here means all production and consumption processes taking place in the world. When market and culture mingle with each other, the whole life becomes a great market and the works of great writers are being published by companies that are but branches of multinational huge corporations and the writers are great as long as they sell well.
The market possesses culture and all other signs and goods and media have become interdependent. The well-developed media also play important roles in mixing culture and market. Our fascination with the media is in fact our fascination with the whole process. When we consume the media, we are in fact consuming the whole consumption process in its pure sense of the word and even more, we are consuming the consumption.
According to Jameson, we should even go over this and talk about the creation of Utopia in today’s postmodern world in order to repossess control and power over our lives. As stated in another article in the book, the mere possibility of such creative actions makes us distance ourselves from the television and market places and think to ourselves, do we really want to live according to current postmodern cultures?
The first print of “Postmodernism and Consumer Society” is converted into Persian by Vahid Valizadeh and published by Pajvak in 152 pages.