Stotlar’s ‘Sport Marketing Plan’ will be soon released with translation of Dr Alireza Elahi.

IBNA: Alireza Elahi said “The book is divided into 8 chapters including ‘Developing a Marketing Plan Framework’, ‘Products and Services Analysis’, ‘Situation Analysis’, Target Markets’, ‘Marketing Objectives’, ‘Marketing Strategies’, ‘Marketing Mix’, and ‘Implementation, Control and Evaluation’.”

This translator also said, “This book is a guide for stadium managers and responsible for federation marketing or sport teams that want to have an evaluation plan for their institution. Moreover, MA students of sport managing could also use it as a course book. It could be used in universities in both terms of practice and theory”.

Elahi added, “The main audiences of this book are sport directors who want to program and evaluate their plans at hand. It teaches them how to act and practice when a sports federation tends to have more financial profit.

He finally said, “The book is currently under translation and will be published by the end of the year. Of course I have not found a publisher yet.”

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