Iran Book News Agency (IBNA) - A look at art stalls at TIBF

Most of the publishers of art books are private ones and their work directly depends on their sale, thus the book fair is a great opportunity for these kind of publishers to boost their sales. IBNA has prepared a report of some of the private and state publishers present at the book fair.

IBAN: The 25th Tehran International Book Fair is house to several specialized publishers or artistic books. Publishers including Institute of Compiling, Translating and Publishing Art Works and Research Institute of Culture, Art and Communication (RICAC) are somehow state-owned.

The publishers of artistic books which are government-funded don’t care about their sales and profit, however their books enjoy a great quality, are updates and their production is based on the needs of the artistic society; accordingly their sale is good.

These publishers, due to their fame, need no advertisements at the book fair and the visitors can easily find them.

Islamic Guidance and Culture Ministry's Institute of Culture, Art and Communication (RICAC) is a publisher which has an active role in the field of arts. Its books are released according to the field's needs and it presents great solutions for preserving Iran's traditional arts and recreating them as books.

Habib Rasi-tehrani, one of the publication's editors and the stall's manager told IBNA's correspondent that during the 25th edition we have sold more books.

One of the books which was warmly welcomed was Azadeh-far's "The economics of music". Its sale is natural since the field lacked such a book. The other bestsellers are "Epic and music" and "Content analysis of BBC".

Most of our books are purchased by researchers and students who are writing their theses proposals.

He finally added that Mosalla isn’t an appropriative venue for the book fair since it cannot accommodate the number of its visitors. Moreover the space lacks a proper ventilation and lighting system.
But most of the field's publishers are private ones and the book fair is a great opportunity for them to boost their sale. One of their basic needs is an appropriate stall which isn’t possible considering the Shabestan's space.

Manager of Marlik publications Hussein Mohseni said:" We hold a small stall due to which we failed to offer some of the books we had published last year. I think that the book fair's organizers should allow the publishers to present their old books as well.

The 25th Tehran International Book Fair is currently underway in Tehran and will run until May 12 at Tehran's Grand Imam Khomeini Prayer Ground with the motto of "A Quarter of a Century of Cultural Jihad".