IBNA- Festival of Iranian Reading Promoters is one of the effective programs in ‎promoting reading in ‎Iran. Event is held since 2014 with the participation and support of ‎volunteering ‎individuals and groups.‎
Selected reading promoters with Culture Minister Seyyed Abbas Salehi
Selected reading promoters with Culture Minister Seyyed Abbas Salehi
Participants in this festival are volunteered individuals and groups who ‎focus on promoting reading. In different cities and villages, these people ‎often work voluntarily to promote reading without requesting any help ‎from government agencies. Usually, these people and groups pay for their ‎activities and the expenditure of their activities is provided by popular ‎support. ‎
Selected reading promoters with Minister of Culture
Although, they often operate locally and regionally, their activities are ‎more effective than government agencies. However, the government has ‎tried to play an important role in expanding these activities at the national ‎level by providing more support.‎
There are two major events associated with the book on the official annual ‎calendar of Iran. The first event is in the middle of the spring and in the ‎framework of “the International Tehran Book Fair” and another one in the ‎middle of the fall at the same time as “the Book Week” would have been ‎held. The focus of activities in “the Book Week” is to promote reading. In ‎addition to providing a comprehensive report on one-year activities of
Governmental and nongovernmental institutions in the field of books, a ‎variety of programs are held throughout the country. In celebration of this ‎week, many NGOs contribute. In recent years, the participation of ‎nongovernmental organizations has dramatically increased. ‎
One of the programs with active participation of NGOs is appreciation of ‎selected individuals and groups in the field of promoting reading and its ‎first round was in 2014. ‎
The festival was held with the aim of identifying, introducing and ‎encouraging the promotion of reading and with the attendance of more ‎than 90 participants (individual and group) in its first round. After the ‎Pathology of the First Festival and according to the experience gained in ‎the first round, the second period held with the participation of more than ‎‎450 individuals and groups who presented passionately in a serious ‎competition. And it was decided that the third period would be held with ‎fundamental changes in the run and by a consortium of non-governmental ‎groups who are active in the field of promoting reading.‎
From the fourth period and with the formation of a network of groups ‎who promotes reading, policy issues and the implementation of this ‎festival have been entrusted to this institution.‎
Partner organizations ‎
The main organizer of the festival is the network of groups who promote ‎reading which is an institution composed of more than 20 non-‎governmental active groups in promoting reading.‎
Iranian Library and Scientific Information Society, Book House Institute ‎of Iran and the Institution of Public Libraries also work with the network. ‎
Executive method
After the Festival recalls, individuals and groups active in promoting ‎reading across the country, prepare the case and send it to the secretariat ‎of the festival and then this case will be judged.‎
In the first period of the festival there were two sections: A section for ‎individuals and another one for institutions and organizations. From the ‎second period, in addition to the division of the individuals and ‎organizations, a special section was added to the festival. ‎
Book distribution in rural area
Special sections include:‎
‎1-‎       Selected Librarians who Promote Reading
‎2-‎      Selected Bookstores who Promote Reading
‎3-‎       Featured Kindergartens Promoting Reading
‎4-‎      Selected Teachers who Promote Reading
Festival Features
This festival has special privileges that distinguish it from other common ‎activities. The most important ones are as follows:‎
Being nongovernmental: This festival is exclusively focus on popular and ‎voluntary programs that are run by the people. ‎
Creativity in line with local and regional needs: Most of the projects and ‎activities are very local and in line with local capacities, needs and ‎aspirations. Each group has established creative and innovative activities ‎based on their needs, backgrounds and experiences.‎
Low costs: Most of the festival's projects and activities are "healthy and ‎well-prepared" economically. The projects which are led by charities, and ‎also the programs which are conservative and formed by small cultural-‎economical activities, are very low cost.‎
Bold presence of Women and Girls: These groups have proven that ‎women are ahead of men in voluntary and enthusiastic engagement and ‎engagement.‎
The use of virtual social networks as an opportunity to promote reading: ‎Taking advantage of the capabilities and features of "cyberspace" is the ‎other feature of these activities. So that, in most projects to maintain good ‎communication, websites, blogs, emails and even virtual networks (such ‎as Facebook) and mobile-based virtual networks (such as Viber, Telegram ‎and Instagram) have been used. ‎
This feature finds more importance when we see that many of them have ‎been implemented in remote towns and even rural areas. Moreover, this ‎shows the extends of the capabilities and the range of IT-based activities.‎
Organized actions in group: While many people (and even experts) claim ‎that in the community the culture of group work among the people has ‎been diminished, plans submitted to the festival show that more than ‎‎80% of them are managed in a groups and supported by the people. This ‎is an important point which is expected to be considered in governmental ‎and nongovernmental sector planning.‎
Focus on children and teenagers: A look at the groups and individuals ‎who involved in promoting reading books and attending the festival shows ‎that the main focus of activities is on children and young adults.‎
Referees and Arbitration Criteria
The scientific committee of the festival consists of five main members who ‎are selected from experts, professors, and book and reading activists. ‎These referees were from the faculty members or critics, writers, literary ‎prize winners, editors of publications, and pioneers in the field of library ‎and information science.‎
The criteria include:‎
‎-‎         Sustainability in impact
‎-‎         Creativity and innovation
‎-‎         Attracting popular participation
‎-‎         Being volunteering
‎-‎         Creative use of existing facilities
‎-‎         Attention to deprived areas
‎-‎         Consistency with native culture
‎-‎         Modeling capability
A bakery shop has provided spaces for reading
Some selected groups of festivals: ‎
Vira Cultural Arts Society: For promoting the culture of reading along ‎with implementation of storytelling projects in parks, schools and ‎kindergartens in Ilam province, one of the deprived provinces of Iran.‎
Children's Literature History Research Institute for program of "Read ‎with Me": For promoting extensive and continuous reading among ‎children of deprived areas and those who live next to borders of our ‎country, performing artistic activities in connection with books and ‎reading, training professional coaches to promote reading.‎
Book City Institute and Children Literature Research Bimonthly: For ‎preparing lists of winners of Flying Turtle Award, Evaluation of children ‎and teenagers activities in each chapter and compilation of precious ‎books in the list of “Flying Turtle” award and running meetings of ‎signature celebration for books in the bookstore.‎
Wisdom of Sepahan: Running reading classes for children and young ‎adults, creating groups for promoting reading, conducting the "Children-‎Book" conferences, holding multiple bookshops in different cities, ‎creating a library or book bag to lend books to elderly people in Isfahan ‎province.‎
Mehr Award: For organizing dormitory inhabitants of a charity ‎organization to read and evaluate books for preparation of list. The girls ‎managed to run reading sessions, meet writers, and perform several other ‎social and cultural event around books and reading. ‎
Student Book Donation Group: Collecting new and second-hand books ‎from publishers and citizens and distributing them in villages, charities, ‎and support organizations, holding book readings competitions, buying ‎books for children and teenagers through charity activities.‎
House of Librarian: Assign a residential unit in Tehran as a four-level ‎library for the neighborhood. Creation of two libraries: one for "Child and ‎young adult" and the other for "Family", conducting periodical ‎exhibitions, teaching correct reading and enjoying reading, performing ‎storytelling and familiarizing with traditional Iranian spaces, providing ‎advice and guidance for setting up a library.‎
Children's Cultural Development Center: The establishment of 15 ‎libraries in deprived villages and rural areas. Equip and activate dozens of ‎existing libraries, teaching families and teachers to manage local libraries
White House Rainbow Group: this group from Isfahan province has ‎focused on reading among elders, positive motivation to aging and ‎empowering the elders and strengthening the bond between the young ‎and old generation ‎
Nakhlak Group (Abadan): for doing most of its activities in deprived ‎areas conduct cultural and reading programs for nearly 3,000 students (in ‎groups of five). In each program, one of the famous poets of the country is ‎also accompanied students.‎
Citizenship Education Center for Development (Planting): This center is ‎one of the most active groups in Ahvaz which has had many activities in ‎the field of promoting book reading. The most important of these ‎activities is the equipping of libraries in deprived areas of Khuzestan, ‎conducting campaigns to promote books, and holding meetings for book ‎critique and promotion of book reading.‎
Nick Gaman–e-jamashid Charity Association: This association has ‎implemented coherent programs to promote reading in the province of ‎Bushehr.‎
‎-‎         Their activities includes: the launch of a campaign to equip 30 ‎schools in deprived areas
‎-‎         Efforts to make libraries in deprived areas and villages in Bushehr
‎-‎         Establishing a library equipping campaign
‎-‎         Equipping 30 schools through popular encouragement
‎-‎         Installing bookshelves in school and attracting the views of ‎charitable people for its resources.‎
Story Code : 283237
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