IBNA- Arthur Asa Berger’s book ‘Applied Discourse Analysis: Popular Culture, Media, and Everyday Life’ which describes how ideologies have been camouflaged in media have been translated into Persian and published.
According to IBNA correspondent, the book which has been translated by Hossein Payandeh and released by Morvarid Publishing in Tehran aims to introduce the most recent form of discourse analysis.
Written in an accessible style and illustrated with drawings by the author and with many other images, ‘Applied Discourse Analysis’ discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture.
Arthur Asa Berger (1933) is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism.
He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.
‘Applied Discourse Analysis: Popular Culture, Media, and Everyday Life’ in Persian has been released in 352 pages and 550 copies.