Iran’s Book House CEO: ‘Books are not for reading?!”
Publish Date : Wednesday 22 July 2015 - 23:07
IBNA- Majid Gholami Jaliseh, the CEO of Iran’s Book House noted about the change in the people’s taste and their different ways of studying, as well as the reasons behind the decline in book reading per capita.
In a note addressed to IBNA
Gholami Jalisseh writes: “I had already spoken about the decline in book print run in Iran and its downward course a little more than two years ago. It is interesting to compare the books print run in the Qajar era
, with the population proportion of that time, with the present time and see that the relevant figures are now much lower than what we could ever assume.”
The average rate of book print run in Iran last year was 2041 volumes and this, of course, includes the print run of textbooks and educational aids. This is while we know that the real print run of worthy books is something like 100 to 500.
Issues like improper and little investment and lack of planning by publishers in many cases result in low quality products, both in terms of content and appearance, and this leads to slow publication and lower circulation. Along with this unsuccessful beginning, problems like the lack of a proper distribution network and an amateur marketing have put a dramatic end to this process.